Syllabus

Details of Autonomous Courses

1) Masters Programmes
MBA: MASTERS IN BUSINESS ADMINISTRATION in the areas of Foreign Trade, Marketing & Sales, HRD, Finance, Pharmaceutical Marketing, Software Marketing, Tourism Administration, Hosptial Management, Insurance Management, Banking, Retail, Operations, Information Technology and CRM. These are well structured programmes, curricula at par with MBA of international standard, based on international experiences and the needs of Indian industry in the era of global economy. While semesters I, II and IV are common, the area of specialization is covered in semester III. The course curriculum is given below :-

SEMESTER I
Compulsory Subjects
CT 26 Principles of Management
CT 73 Managing Men
CT 74 Accounts & Finance for Managers
Optional Subjects (select one subject)
CT 31 Business Environments
CT 40 ERP & MIS
*Award: Diploma in Management

SEMESTER II
Compulsory Subjects
CT 19 Production & Operations Management
CT 33 Marketing Management
CT 71 Managerial Economics
Optional Subjects (select one subject)
CT 10 Strategic Management & Entrepreneurship
CT 20 Quantitative Techniques for Managers
CT 32 Marketing Research
*Award : Executive Diploma in Management

SEMESTER III
Student may offer any one specialization from the areas given below:
I)     Foreign TRADE
Compulsory Subjects
CT 21 Export Management and Documentation
CT 22 Export Finance Procedure
CT 23 International Marketing
CT 27 FOREX Management
Optional Subjects (select one subjects)
CT 25 International Trade
CT 30 India's Foreign Trade
*Award : PG Diploma in Export Management

ii)    Marketing
Compulsory Subjects
CT 23 International Marketing
CT 34 Principles of Sales Management
CT 35 Advertising Management
CT 36 Consumer Behaviour
Optional Subjects (select one subject)
CT 37 Brand Management
CT 41 Industrial Marketing
*Award : PG Diploma in Marketing and Sales

iii) Human Resource Development
CT 12 Human Resource Planning
CT 13 Industrial Relations
CT 14 Organisation Development
CT 15 Research Methodology
CT 72 Organisation Behaviour
*Award : PG Diploma in Personnel Management

iv)   Finance
CT 27 Forex Management
CT 75 Multinational Financial Management
CT 76 Financial Markets & Services
CT 77 Working Capital Management
CT 78 Security Analysis & Portfolio Management
*Award : PG Diploma in Finance

v)     Pharma Marketing
CT 44 Pharma Selling and Sales Management
CT 45 Pharma Distribution Management
CT 46 Anatomy, Physiology and Pharmacology
CT 47 Pharma Product Management
CT 48 Paradyme in Pharmaceutical Industry
*Award : PG Diploma in Pharmaceutical Marketing

vi)   Software Marketing
Compulsory Subjects
CT 61 Software Sales & Promotional Management
CT 62 Software Product & Project Management
CT 63 Software Development Methodology
CT 64 Strategic Issues in Software Marketing
Optional Subjects (select one subject)
CT 65 Trends in Software Industry
CT 66 E-Commerce
*Award : PG Diploma in Software Marketing

vii) Tourism Administration
CT 51 Principles of Tourism
CT 52 Hospitality Management
CT 53 Tourism Product
CT 54 Ecology for Tourism
CT 55 Travel Agency & Transport Management
*Award : PG Diploma in Tourism Administration

viii) Hospital management
Compulsory Subjects
CT 03 Principles of Hospital Planning
CT 04 Essential Elements of Hospital Administration
CT 05 Community Health, Demography &
Biostatistics
CT 06 Medical Records Management
Optional Subjects (select one subjects)
CT 07   Hospital Inventory Management
CT 08 Functional Hospital Organisation
CT 46 Anatomy, Physiology and Pharmacology
*Award : PG Diploma in Hospital Management

ix)   Insurance Management
CT 81 Insurance & Risk Management
CT 82 Insurance Business Environment
CT 83 Life & Non-life Insurance
CT 84 Management of Insurance Companies
CT 85 Insurance Marketing
*Award : PG Diploma in Insurance Management

x)    Banking
Compulsory Subjects
CT 91 Principles of Banking
CT 92 International Banking Management
CT 93 I.T. in Banking
CT 94 Bank Regulation & Compliance
Optional Subjects (select one subject)
CT 77 Working Capital Management
CT 78 Security Analysis & Portfolio Management
CT 95 Risk and Treasury Management
*Award : PG Diploma in Banking

xi)    Information Technology
CT 66 E-commerce
CT 67 I.T. in Business Management
CT 68 I.T.: Its Core Concepts & Issues
CT 69 Development of Information Systems
CT 70 Important Application Areas of I.T.
*Award : PG Diploma in I.T.

xii) Retail Management
CT 36 Consumer Behaviour
CT 56 Retail Management
CT 57 Retail Selling
CT 58 Retail Marketing Management
CT 59 Logistic & Supply Chain Management
*Award : PG Diploma in Retail Management

xiii) Operations Management
Compulsory Subjects
CT 59 Logistic & Supply Chain Management
CT 87 Material Management
CT 88 Technology Management
CT 89 Total Quality Management
Optional Subjects (select one subject)
CT 90 Knowledge Management
CT 42 Principles of Industrial Management
*Award : PG Diploma in Operations Management

xiv) Customer Relationship management
CT 32 Marketing Research
CT 36 Consumer Behaviour
CT 97 Customer Relationship Management - I
CT 98 Customer Relationship Management - II
CT 99 Customer Relationship Management - III
*Award : PG Diploma in Operations Management

2) MBA: MASTERS IN BUSINESS ADMINISTRATION (dual specialization) from the areas of Foreign Trade, Marketing & Sales, HRD, Finance, Pharma Marketing, Software Marketing, Tourism Administration, Hospital Management, Insurance Management, Banking, Operations, Retail, Information Technology and CRM.
SEMESTER I
Compulsory Subjects
CT 26 Principles of Management
CT 73 Managing Men
CT 74 Accounts & Finance for Managers
Optional Subjects (select one subject)
CT 31 Business Environment
CT 40 ERP & MIS
*Award: Diploma in Management

SEMESTER II
Compulsory Subjects
CT 19 Production & Operations Management
CT 33 Marketing Management
CT 71 Managerial Economics
Optional Subjects (select one subject)
CT 10 Strategic Management & Entrepreneurship
CT 20 Quantitative Techniques for Managers
CT 32 Marketing Research
*Award : Executive Diploma in Management

SEMESTER III
Student may offer any three subjects from one specialization - as major and two subjects from other specialization - as minor from the specialization areas given below:
I) Foreign TRADE
CT 21 Export Management and Documentation
CT 22 Export Finance Procedure
CT 23 International Marketing
CT 27 FOREX Management
CT 30 India's Foreign Trade
*Award : PG Diploma in Export Management

ii) Marketing
CT 23 International Marketing
CT 34 Principles of Sales Management
CT 36 Consumer Behaviour
CT 35 Advertising Management
CT 37 Brand Management
CT 41 Industrial Marketing
*Award : PG Diploma in Marketing and Sales

iii) HRD
CT 12 Human Resource Planning
CT 13 Industrial Relations
CT 14 Organisation Development
CT 15 Research Methodology
CT 72 Organisation Behaviour
Note: CT-15 may not be opted if opted as optional subject in semester IV.
*Award : PG Diploma in Personnel Management

iv) Finance
CT 27 Forex Management
CT 75 Multinational Financial Management
CT 76 Financial Markets & Services
CT 77 Working Capital Management
CT 78 Security Analysis & Portfolio Management
*Award : PG Diploma in Finance

v)     Pharma Marketing
CT 44 Pharma Selling and Sales Management
CT 45 Pharma Distribution Management
CT 46 Anatomy, Physiology and Pharmacology
CT 47 Pharma Product Management
CT 48 Paradyme in Pharmaceutical Industry
*Award : PG Diploma in Pharmaceutical Marketing

vi) Software Marketing
CT 61 Software Sales & Promotional Management
CT 62 Software Product & Project Management
CT 63 Software Development Methodology
CT 64 Strategic Issues in Software Marketing
CT 65 Trends in Software Industry
*Award : PG Diploma in Software Marketing

vii) Tourism Administration
CT 51 Principles of Tourism
CT 52 Hospitality Management
CT 53 Tourism Product
CT 54 Ecology for Tourism
CT 55 Travel Agency & Transport Management
*Award : PG Diploma in Tourism Administration

viii) Hospital management
CT 03 Principles of Hospital Planning
CT 04 Essential Elements of Hospital Management
CT 05 Community Health, Demography &
Biostatistics
CT 06 Medical Records Management
CT 07 Hospital Inventory Management
CT 46 Anatomy, Physiology and Pharmacology
*Award : PG Diploma in Hospital Management

ix) Insurance management
CT 81 Insurance & Risk Management
CT 82 Insurance Business Environment
CT 83 Life & Non-life Insurance
CT 84 Management of Insurance Companies
CT 85 Insurance Marketing
*Award : PG Diploma in Insurance Management

x) Banking
CT 78 Security Analysis & Portfolio Management
CT 91 Principles of Banking
CT 92 International Banking Management
CT 93 I.T. in Banking
CT 94 Bank Regulation & Compliance
CT 95 Risk and Treasury Management
*Award : PG Diploma in Banking

xi) Information Technology
CT 66 E-commerce
CT 67 I.T. in Business Management
CT 68 I.T.: Its Core Concepts & Issues
CT 69 Development of Information Systems
CT 70 Important Application Areas of I.T.
*Award : PG Diploma in I.T.

xiii) Operations Management
CT 42 Principles of Industrial Management
CT 59 Logistic & Supply Chain Management
CT 87 Material Management
CT 88 Technology Management
CT 89 Total Quality Management
CT 90 Knowledge Management
*Award : PG Diploma in Operations Management

SEMESTER IV
Compulsory Subjects
CT 17 Business Communication
CT 28 Project Management
CT 29 Business Laws
Optional Subjects (select one subject)
CT 15 Research Methodology
CT 38 Corporate Governance & Business Ethics
CT 50 Project Work
*Award : MBA (with major and minor specializations)
*Condition Apply. After each semester a certificate is awarded. P.G. Diploma is awarded i.e. major specialization only in semester - III.

3) EMBA : Executive Masters Diploma in Business Administration
Semester-I
CT 26 Principles of Management
CT 73 Managing Men
CT 74 Accounts and finance for Managers
CT 31 Business Environment
CT 29 Business Laws
*Award : Diploma in Management

Semester-II
Compulsory Subjects
CT 10 Strategic Management & Entrepreneurship
CT 33 Marketing Management
CT 71 Managerial Economics
Area of Specialisation:
Select three subjects of choice from the area of specialization offered.

I) Foreign Trade
CT 21 Export Management & Documentation
CT 22 Export Finance
CT 23 International Marketing
CT 25 International Trade
CT 28 Project Management
CT 30 India's Foreign Trade

ii) Finance
CT 27 FOREX Management
CT 28 Project Management
CT 75 Multinational Financial Management
CT 76 Finance Markets & Services
CT 77 Working Capital Management
CT 78 Security Analysis & Portfolio Management

iii) Marketing
CT 32 Marketing Research
CT 34 Principles of Sales Management
CT 35 Advertising Management
CT 36 Consumer Behaviour
CT 41 Industrial Marketing

iv) HRD
CT 12 Human Resource Planning
CT 13 Industrial Relations
CT 14 Organisation Development
CT 15 Research Methodology
CT 72 Organisation Behaviour

v) Tourism
CT 38 Corporate Governance & Business Ethics
CT 51 Principle of Tourism
CT 52 Hospitality Management
CT 53 Tourism Product
CT 54 Ecology for Tourism
CT 55 Travel Agency & Transport Management

vi) Software Marketing
CT 28 Project Management
CT 61 Software Sales & Promotional Management
CT 62 Software product & Project Management
CT 63 Software Development Methodology
CT 64 Strategic Issues in Software Marketing
CT 65 Trends in Software Industry

vii) Pharma marketing
CT 17 Business Communication
CT 44 Pharma Selling & Sales Management
CT 45 Pharma Distribution Management
CT 46 Anatomy, Physiology & Pharmacology
CT 47 Pharma Product Management
CT 48 Paradyme in Pharmaceutical Industry

viii) Hospital management
CT 03 Principles of Hospital Planning
CT 04 Essential Elements of Hospital Management
CT 05 Community Health, Demography & Biostatistics
CT 06 Medical Records Management
CT 07 Hospital Inventory Management
CT 46 Anatomy, Physiology and Pharmacology

ix) Insurance management
CT 81 Insurance & Risk Management
CT 82 Insurance Business Environment
CT 83 Life & Non-life Insurance
CT 84 Management of Insurance Companies
CT 85 Insurance Marketing

xii) Retail Management
CT 36 Consumer Behaviour
CT 56 Retail Management
CT 57 Retail Selling
CT 58 Retail Marketing Management
CT 59 Logistic & Supply Chain Management

xiii) Operations Management
CT 19 Production & Operations Management
CT 28 Project Management
CT 59 Logistic & Supply Chain Management
CT 87 Material Management
CT 88 Technology Management
CT 89 Total Quality Management

4) FTA: Foreign Trade Analyst
(Two Year Executive Management Programme in Foreign Trade)
SEMESTER I
CT 21 Export Management and Documentation
CT 22 Export Finance Procedure
CT 23 International Marketing

SEMESTER II
CT 24 Indirect Taxes
CT 25 International Trade
CT 26 Principles of Management

SEMESTER III
CT 27 FOREX Management
CT 28 Project Management
CT 29 Business Laws
CT 50 Project Work

SEMESTER IV
CT 30 India's Foreign Trade
CT 31 Business Environment
CT 32 Marketing Research
5)MFT: Management of Foreign Trade
(18 Month Management Programme in Foreign Trade)

SEMESTER I
CT 21 Export Management and Documentation
CT 22 Export Finance Procedure
CT 23 International Marketing

SEMESTER II
CT 24 Indirect Taxes
CT 25 International Trade
CT 26 Principles of Management

SEMESTER III
CT 27 FOREX Management
CT 28 Project Management
CT 29 Business Laws
CT 50 Project Work
6) PG Diploma Programmes
(1 Year PG Level Specialization Programme)
I) PGDFT: POST GRADUATE DIPLOMA IN FOREIGN TRADE

SEMESTER I
CT 21 Export Management and Documentation
CT 22 Export Finance Procedure
CT 23 International Marketing

SEMESTER II
CT 25 International Trade
CT 26 Principles of Management
CT 30 India's Foreign Trade

ii) PGDEM : POST GRADUATE DIPLOMA In EXPORT MARKETING
SEMESTER I
CT 21 Export Management and Documentation
CT 22 Export Finance Procedure
CT 23 International Marketing

SEMESTER II
CT 26 Principles of Management
CT 29 Business Laws
CT 33 Marketing Management

iii) PGDMS : POST GRADUATE DIPLOMA In MARKETING & SALES
SEMESTER I
CT 23 International Marketing
CT 26 Principles of Management
CT 33 Marketing Management

SEMESTER II
CT 29 Business Laws
CT 34 Principles of Sales Management
CT 35 Advertising Management

iv) PGDSM: POST GRADUATE DIPLOMA In Software MARKETING
SEMESTER I
CT 33 Marketing Management
CT 61 Software Sales & Promotional Management
CT 62 Software Product & Project Management
SEMESTER II
CT 63 Software Development Methodology
CT 64 Strategic Issues in Software Marketing
CT 65 Trends in Software Industry

v) PGDTA: POST GRADUATE DIPLOMA In TOURISM ADMINISTRATION
SEMESTER I
CT 26 Principles of Management
CT 51 Principles of Tourism
CT 52 Hospitality Management
SEMESTER II
CT 53 Tourism Product
CT 54 Ecology for Tourism
CT 55 Travel Agency & Transport Management

vi) PGDPM: POST GRADUATE DIPLOMA IN PHARMACEUTICAL MARKETING
SEMESTER I
CT 26 Principles of Management
CT 33 Marketing Management
CT 44 Pharma Selling and Sales Management
SEMESTER II
CT 45 Pharma Distribution Management
CT 46 Anatomy, Physiology and Pharmacology
CT 47 Pharma Product Management

vii) PGDHRD : POST GRADUATE DIPLOMA IN HUMAN RESOURCE DEVEOPMENT
SEMESTER I
CT 12 Human Resource Planning
CT 26 Principles of Management
CT 73 Managing Men
SEMESTER II
CT 13 Industrial Relations
CT 71 Managerial Economics
CT 72 Organisation Behaviour

viii) PGDF : POST GRADUATE DIPLOMA IN Finance
SEMESTER I
CT 74 Finance for Manager
CT 75 Multinational Financial Management
CT 76 Financial Markets & Services
SEMESTER II
CT 26 Principles of Management
CT 71 Managerial Economics
CT 77 Working Capital Management

ix) PGDM : POST GRADUATE DIPLOMA IN Management
SEMESTER I
CT 26 Principles of Management
CT 73 Managing Men
CT 74 Accounts & Finance for Managers

SEMESTER II
CT 29 Business Laws
CT 33 Marketing Management
CT 71 Managerial Economics

x) PGDHM : POST GRADUATE DIPLOMA IN HOSPITAL MANAGEMENT
SEMESTER I
CT 02 Principles of Hospital Management
CT 03 Principles of Hospital Planning
CT 46 Anatomy, Physiology and Pharmacology
SEMESTER II
CT 04 Essential Elements of Hospital Administration
CT 06 Medical Records Management
CT 07 Hospital Inventory Management

xi) PGDDS : POST GRADUATE DIPLOMA IN Drug Store Management
SEMESTER I
CT 26 Principles of Management
CT 33 Marketing Management
CT 46 Anatomy, Physiology and Pharmacology
SEMESTER II
CT 29 Business Laws
CT 34 Principles of Sales Management
CT 43 Drug Store Management

xii) PGDIM: POST GRADUATE DIPLOMA IN Insurance Management
SEMESTER I
CT 26 Principles of Management
CT 81 Insurance & Risk Management
CT 82 Insurance Business Environment
SEMESTER II
CT 83 Life & Non-life Insurance
CT 84 Management of Insurance Companies
CT 85 Insurance Marketing

xiii) PGDB: POST GRADUATE DIPLOMA IN Banking
SEMESTER I
CT 26 Principles of Management
CT 73 Managing Men
CT 74 Accounts and Finance for Managers

SEMESTER II
CT 91 Principles of Banking
CT 92 International Banking Management
CT 94 Bank Regulation & Compliance

xiv) PGDIT: POST GRADUATE DIPLOMA IN Information Technology
SEMESTER I
CT 26 Principles of Management
CT 66 E-Commerce
CT 67 I.T. in Business Management

SEMESTER II
CT 33 Marketing Management
CT 68 I.T.: Its Core Concepts & Issues
CT 69 Development of Information Systems

xv) PGDRM: POST GRADUATE DIPLOMA IN Retail Management
SEMESTER I
CT 26 Principles of Management
CT 56 Retail Management
CT 57 Retail Selling

SEMESTER II
CT 33 Marketing Management
CT 58 Retail Marketing Management
CT 59 Logistic & Supply Chain Management

xvi) PGDOM: POST GRADUATE DIPLOMA IN Operations Management
SEMESTER I
CT 26 Principles of Management
CT 59 Logistic & Supply Chain Management
CT 87 Material Management

SEMESTER II
CT 33 Marketing Management
CT 88 Technology Management
CT 89 Total Quality Management

7) Advance Diploma Programmes
(6 Month Management Programme)
I) ADEM : ADVANCE DIPLOMA IN EXPORT MARKETING
CT 21 Export Management and Documentation
CT 22 Export Finance Procedure
CT 23 International Marketing
CT 33 Marketing Management

ii) ADMS : ADVANCE DIPLOMA IN MARKETING and SALES
CT 23 International Marketing
CT 33 Marketing Management
CT 34 Principles of Sales Management
CT 35 Advertising Management

iii) ADTA : ADVANCE DIPLOMA IN TOURISM ADMINISTRATION
CT 51 Principles of Tourism
CT 52 Hospitality Management
CT 53 Tourism Product
CT 55 Travel Agency & Transport Management

iv) ADSM : ADVANCE DIPLOMA IN SOFTWARE MARKETING
CT 33 Marketing Management
CT 61 Software Sales & Promotional Management
CT 62 Software Product & Project Management
CT 63 Software Development Methodology

v) ADPM : ADVANCE DIPLOMA IN PHARMACEUTICAL MARKETING
CT 33 Marketing Management
CT 44 Pharma Selling and Sales Management
CT 45 Pharma Distribution Management
CT 46 Anatomy, Physiology and Pharmacology

vi) ADDS : ADVANCE DIPLOMA IN DRUG STORE MANAGEMENT
CT 29 Business Laws
CT 34 Principles of Sales Management
CT 43 Drug Store Management
CT 46 Anatomy, Physiology and Pharmacology

vii) ADHR : ADVANCE DIPLOMA IN HUMAN RESOURCE DEVEOPMENT
CT 11 Human Resource Management
CT 12 Human Resource Planning
CT 13 Industrial Relations
CT 26 Principles of Management

viii) ADF : ADVANCE DIPLOMA IN Finance
CT 26 Principles of Management
CT 71 Managerial Economics
CT 74 Finance for Manager
CT 77 Working Capital Management

ix) ADIM : ADVANCE DIPLOMA IN Management
CT 11 Human Resource Management
CT 26 Principles of Management
CT 33 Marketing Management
CT 74 Accounts & Finance for Managers

x) ADHM : ADVANCE DIPLOMA IN Hospital Management
CT 02 Principles of Hospital Management
CT 03 Principles of Hospital Planning
CT 04 Essential Elements of Hospital
Administration
CT 07 Hospital Inventory Management

xi) ADIRM : ADVANCE DIPLOMA IN Insurance Management
CT 81 Insurance & Risk Management
CT 83 Life & Non-life Insurance
CT 84 Management of Insurance Companies
CT 85 Insurance Marketing

8) Diploma Programmes
(4 Month Management Programme)
I) DPM : DIPLOMA IN
PHARMACEUTICAL MARKETING
CT 33 Marketing Management
CT 44 Pharma Selling and Sales Management
CT 45 Pharma Distribution Management

ii) DDS : DIPLOMA IN DRUG STORE MANAGEMENT
CT 29 Business Laws
CT 34 Principles of Sales Management
CT 43 Drug Store Management

iii) DMs : DIPLOMA IN Marketing And SALES
CT 33 Marketing Management
CT 34 Principles of Sales Management
CT 35 Advertising Management

iv) Dta : DIPLOMA IN TOURISM ADMINISTRATION
CT 51 Principles of Tourism
CT 52 Hospitality Management
CT 55 Travel Agency & Transport Management

v) DSM : DIPLOMA IN SOFTWARE MARKETING
CT 33 Marketing Management
CT 61 Software Sales & Promotional Management
CT 62 Software Product & Project Management

vi) Dem : DIPLOMA IN export management
CT 21 Export Management and Documentation
CT 22 Export Finance Procedure
CT 23 International Marketing

vii) DHR : DIPLOMA IN HUMAN RESOURCE DEVEOPMENT
CT 11 Human Resource Management
CT 12 Human Resource Planning
CT 13 Industrial Relations
viii) DIF : DIPLOMA IN Finance

CT 26 Principles of Management
CT 74 Finance for Manager
CT 77 Working Capital Management

ix) DIM : DIPLOMA IN Management
CT 11 Human Resource Management
CT 26 Principles of Management
CT 33 Marketing Management

x) DIRM : DIPLOMA IN Insurance Management
CT 81 Insurance & Risk Management
CT 83 Life & Non-life Insurance
CT 85 Insurance Marketing

Autonomous Programs